Mailchimp vs HubSpot
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Mailchimp | HubSpot |
|---|---|---|
| Free | Yes | Yes |
| Starter | $13/mo | $15/mo |
| Pro | $20/mo | $90/mo |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $15/mo).
Feature Matrix
| Feature | Mailchimp | HubSpot |
|---|---|---|
| Drag-and-drop email builder | Yes | - |
| Marketing automation | Yes | Yes |
| Audience segmentation | Yes | - |
| Landing pages | Yes | - |
| Predictive analytics | Yes | - |
| Contact and deal management | - | Yes |
| Email marketing | - | Yes |
| Live chat and helpdesk | - | Yes |
| Reporting dashboards | - | Yes |
When to Choose Each
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
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Frequently Asked Questions
Which is better, Mailchimp or HubSpot?
HubSpot scores higher in our review (4.5/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Mailchimp cheaper than HubSpot?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between Mailchimp and HubSpot?
Mailchimp focuses on drag-and-drop email builder and marketing automation, while HubSpot emphasizes contact and deal management and email marketing. Mailchimp is best for Solopreneurss, Startupss, Marketerss, Freelancerss, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.