HubSpot vs Salesforce

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: HubSpot is both cheaper and higher-rated - a strong pick for most teams.

HubSpot

All-in-one CRM platform for marketing, sales, and service

4.5 / 5From $15/mo
Salesforce

World's leading enterprise CRM platform

4.3 / 5From $25/mo

Pricing Comparison

PlanHubSpotSalesforce
FreeYesNo
Starter$15/mo$25/mo
Pro$90/mo$80/mo
EnterpriseCustomCustom

HubSpot is cheaper at the Starter tier ($15/mo vs $25/mo).

Feature Matrix

FeatureHubSpotSalesforce
Contact and deal managementYes-
Email marketingYes-
Marketing automationYes-
Live chat and helpdeskYes-
Reporting dashboardsYes-
Lead and opportunity management-Yes
AI-powered Einstein features-Yes
AppExchange marketplace-Yes
Custom objects and workflows-Yes
Advanced reporting-Yes

When to Choose Each

Choose HubSpot if you need...

  • +Best free CRM available
  • +Unified platform across hubs
  • +Excellent onboarding resources
StartupsSalespeopleMarketersAgencies

Choose Salesforce if you need...

  • +Most powerful CRM on market
  • +Huge ecosystem
  • +Highly customizable
EnterpriseSalespeopleAgencies

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Frequently Asked Questions

Which is better, HubSpot or Salesforce?

HubSpot scores higher in our review (4.5/5 vs 4.3/5). However, Salesforce may be a better fit depending on your specific needs and budget.

Is HubSpot cheaper than Salesforce?

Yes, HubSpot is cheaper at the Starter tier ($15/mo).

What is the difference between HubSpot and Salesforce?

HubSpot focuses on contact and deal management and email marketing, while Salesforce emphasizes lead and opportunity management and ai-powered einstein features. HubSpot is best for Startupss, Salespeoples, Marketerss, Agenciess, while Salesforce suits Enterprises, Salespeoples, Agenciess.

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