Mailchimp vs ActiveCampaign
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Mailchimp | ActiveCampaign |
|---|---|---|
| Free | Yes | No |
| Starter | $13/mo | $15/mo |
| Pro | $20/mo | $79/mo |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $15/mo).
Feature Matrix
| Feature | Mailchimp | ActiveCampaign |
|---|---|---|
| Drag-and-drop email builder | Yes | - |
| Marketing automation | Yes | - |
| Audience segmentation | Yes | - |
| Landing pages | Yes | - |
| Predictive analytics | Yes | - |
| Visual automation builder | - | Yes |
| CRM with deal pipelines | - | Yes |
| Lead scoring | - | Yes |
| SMS marketing | - | Yes |
| Site tracking | - | Yes |
When to Choose Each
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
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Frequently Asked Questions
Which is better, Mailchimp or ActiveCampaign?
ActiveCampaign scores higher in our review (4.5/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Mailchimp cheaper than ActiveCampaign?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between Mailchimp and ActiveCampaign?
Mailchimp focuses on drag-and-drop email builder and marketing automation, while ActiveCampaign emphasizes visual automation builder and crm with deal pipelines. Mailchimp is best for Solopreneurss, Startupss, Marketerss, Freelancerss, while ActiveCampaign suits Marketerss, Agenciess, Startupss, Enterprises.