Mailchimp vs Kit (ConvertKit)
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Mailchimp | Kit (ConvertKit) |
|---|---|---|
| Free | Yes | Yes |
| Starter | $13/mo | $25/mo |
| Pro | $20/mo | $50/mo |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $25/mo).
Feature Matrix
| Feature | Mailchimp | Kit (ConvertKit) |
|---|---|---|
| Drag-and-drop email builder | Yes | - |
| Marketing automation | Yes | - |
| Audience segmentation | Yes | - |
| Landing pages | Yes | - |
| Predictive analytics | Yes | - |
| Visual automation builder | - | Yes |
| Paid newsletters | - | Yes |
| Creator network for cross-promotion | - | Yes |
| Landing pages and forms | - | Yes |
| Subscriber tagging | - | Yes |
When to Choose Each
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Choose Kit (ConvertKit) if you need...
- +Creator-focused features
- +Strong automation
- +Good deliverability
Related Comparisons
Frequently Asked Questions
Which is better, Mailchimp or Kit (ConvertKit)?
Kit (ConvertKit) scores higher in our review (4.4/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Mailchimp cheaper than Kit (ConvertKit)?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between Mailchimp and Kit (ConvertKit)?
Mailchimp focuses on drag-and-drop email builder and marketing automation, while Kit (ConvertKit) emphasizes visual automation builder and paid newsletters. Mailchimp is best for Solopreneurss, Startupss, Marketerss, Freelancerss, while Kit (ConvertKit) suits Content Creatorss, Solopreneurss, Freelancerss.