Mailchimp vs Brevo
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Mailchimp | Brevo |
|---|---|---|
| Free | Yes | Yes |
| Starter | $13/mo | $25/mo |
| Pro | $20/mo | $65/mo |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $25/mo).
Feature Matrix
| Feature | Mailchimp | Brevo |
|---|---|---|
| Drag-and-drop email builder | Yes | - |
| Marketing automation | Yes | Yes |
| Audience segmentation | Yes | - |
| Landing pages | Yes | - |
| Predictive analytics | Yes | - |
| Email and SMS campaigns | - | Yes |
| CRM | - | Yes |
| Transactional email API | - | Yes |
| WhatsApp campaigns | - | Yes |
When to Choose Each
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Choose Brevo if you need...
- +Very affordable
- +Good free tier of 300 emails per day
- +SMS and email in one
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Frequently Asked Questions
Which is better, Mailchimp or Brevo?
Brevo scores higher in our review (4.3/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Mailchimp cheaper than Brevo?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between Mailchimp and Brevo?
Mailchimp focuses on drag-and-drop email builder and marketing automation, while Brevo emphasizes email and sms campaigns and marketing automation. Mailchimp is best for Solopreneurss, Startupss, Marketerss, Freelancerss, while Brevo suits Startupss, Solopreneurss, Agenciess, Marketerss.