Brevo vs ActiveCampaign
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Brevo | ActiveCampaign |
|---|---|---|
| Free | Yes | No |
| Starter | $25/mo | $15/mo |
| Pro | $65/mo | $79/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $25/mo).
Feature Matrix
| Feature | Brevo | ActiveCampaign |
|---|---|---|
| Email and SMS campaigns | Yes | - |
| Marketing automation | Yes | - |
| CRM | Yes | - |
| Transactional email API | Yes | - |
| WhatsApp campaigns | Yes | - |
| Visual automation builder | - | Yes |
| CRM with deal pipelines | - | Yes |
| Lead scoring | - | Yes |
| SMS marketing | - | Yes |
| Site tracking | - | Yes |
When to Choose Each
Choose Brevo if you need...
- +Very affordable
- +Good free tier of 300 emails per day
- +SMS and email in one
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
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Frequently Asked Questions
Which is better, Brevo or ActiveCampaign?
ActiveCampaign scores higher in our review (4.5/5 vs 4.3/5). However, Brevo may be a better fit depending on your specific needs and budget.
Is Brevo cheaper than ActiveCampaign?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between Brevo and ActiveCampaign?
Brevo focuses on email and sms campaigns and marketing automation, while ActiveCampaign emphasizes visual automation builder and crm with deal pipelines. Brevo is best for Startupss, Solopreneurss, Agenciess, Marketerss, while ActiveCampaign suits Marketerss, Agenciess, Startupss, Enterprises.