Brevo vs Kit (ConvertKit)

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: Both tools are competitively priced. Kit (ConvertKit) edges ahead with a 4.4/5 rating.

Brevo

All-in-one email, SMS, and CRM platform for SMBs

4.3 / 5From $25/mo
Kit (ConvertKit)

Email marketing platform built for creators and solopreneurs

4.4 / 5From $25/mo

Pricing Comparison

PlanBrevoKit (ConvertKit)
FreeYesYes
Starter$25/mo$25/mo
Pro$65/mo$50/mo
EnterpriseCustomCustom

Both tools are the same price at the Starter tier ($25/mo).

Feature Matrix

FeatureBrevoKit (ConvertKit)
Email and SMS campaignsYes-
Marketing automationYes-
CRMYes-
Transactional email APIYes-
WhatsApp campaignsYes-
Visual automation builder-Yes
Paid newsletters-Yes
Creator network for cross-promotion-Yes
Landing pages and forms-Yes
Subscriber tagging-Yes

When to Choose Each

Choose Brevo if you need...

  • +Very affordable
  • +Good free tier of 300 emails per day
  • +SMS and email in one
StartupsSolopreneursAgenciesMarketers

Choose Kit (ConvertKit) if you need...

  • +Creator-focused features
  • +Strong automation
  • +Good deliverability
Content CreatorsSolopreneursFreelancers

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Frequently Asked Questions

Which is better, Brevo or Kit (ConvertKit)?

Kit (ConvertKit) scores higher in our review (4.4/5 vs 4.3/5). However, Brevo may be a better fit depending on your specific needs and budget.

Is Brevo cheaper than Kit (ConvertKit)?

Pricing varies by plan. Brevo starts at $25/mo and Kit (ConvertKit) starts at $25/mo.

What is the difference between Brevo and Kit (ConvertKit)?

Brevo focuses on email and sms campaigns and marketing automation, while Kit (ConvertKit) emphasizes visual automation builder and paid newsletters. Brevo is best for Startupss, Solopreneurss, Agenciess, Marketerss, while Kit (ConvertKit) suits Content Creatorss, Solopreneurss, Freelancerss.

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