HubSpot vs Mailchimp
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | HubSpot | Mailchimp |
|---|---|---|
| Free | Yes | Yes |
| Starter | $15/mo | $13/mo |
| Pro | $90/mo | $20/mo |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $15/mo).
Feature Matrix
| Feature | HubSpot | Mailchimp |
|---|---|---|
| Contact and deal management | Yes | - |
| Email marketing | Yes | - |
| Marketing automation | Yes | Yes |
| Live chat and helpdesk | Yes | - |
| Reporting dashboards | Yes | - |
| Drag-and-drop email builder | - | Yes |
| Audience segmentation | - | Yes |
| Landing pages | - | Yes |
| Predictive analytics | - | Yes |
When to Choose Each
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
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Frequently Asked Questions
Which is better, HubSpot or Mailchimp?
HubSpot scores higher in our review (4.5/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is HubSpot cheaper than Mailchimp?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between HubSpot and Mailchimp?
HubSpot focuses on contact and deal management and email marketing, while Mailchimp emphasizes drag-and-drop email builder and marketing automation. HubSpot is best for Startupss, Salespeoples, Marketerss, Agenciess, while Mailchimp suits Solopreneurss, Startupss, Marketerss, Freelancerss.