Close vs ActiveCampaign
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Close | ActiveCampaign |
|---|---|---|
| Free | No | No |
| Starter | $49/mo | $15/mo |
| Pro | $99/mo | $79/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $49/mo).
Feature Matrix
| Feature | Close | ActiveCampaign |
|---|---|---|
| Built-in calling and SMS | Yes | - |
| Email sequences | Yes | - |
| Power dialer | Yes | - |
| Pipeline management | Yes | - |
| Reporting and leaderboards | Yes | - |
| Visual automation builder | - | Yes |
| CRM with deal pipelines | - | Yes |
| Lead scoring | - | Yes |
| SMS marketing | - | Yes |
| Site tracking | - | Yes |
When to Choose Each
Choose Close if you need...
- +Best CRM for calling teams
- +All-in-one sales engagement
- +Fast and reliable
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
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Frequently Asked Questions
Which is better, Close or ActiveCampaign?
Both tools score 4.5/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Close cheaper than ActiveCampaign?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between Close and ActiveCampaign?
Close focuses on built-in calling and sms and email sequences, while ActiveCampaign emphasizes visual automation builder and crm with deal pipelines. Close is best for Salespeoples, Startupss, Agenciess, while ActiveCampaign suits Marketerss, Agenciess, Startupss, Enterprises.