ActiveCampaign vs HubSpot
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. ActiveCampaign edges ahead with a 4.5/5 rating.
Pricing Comparison
| Plan | ActiveCampaign | HubSpot |
|---|---|---|
| Free | No | Yes |
| Starter | $15/mo | $15/mo |
| Pro | $79/mo | $90/mo |
| Enterprise | Custom | Custom |
Both tools are the same price at the Starter tier ($15/mo).
Feature Matrix
| Feature | ActiveCampaign | HubSpot |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Contact and deal management | - | Yes |
| Email marketing | - | Yes |
| Marketing automation | - | Yes |
| Live chat and helpdesk | - | Yes |
| Reporting dashboards | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
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Frequently Asked Questions
Which is better, ActiveCampaign or HubSpot?
Both tools score 4.5/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is ActiveCampaign cheaper than HubSpot?
Pricing varies by plan. ActiveCampaign starts at $15/mo and HubSpot starts at $15/mo.
What is the difference between ActiveCampaign and HubSpot?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while HubSpot emphasizes contact and deal management and email marketing. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.