ActiveCampaign vs Mailchimp
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | ActiveCampaign | Mailchimp |
|---|---|---|
| Free | No | Yes |
| Starter | $15/mo | $13/mo |
| Pro | $79/mo | $20/mo |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $15/mo).
Feature Matrix
| Feature | ActiveCampaign | Mailchimp |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Drag-and-drop email builder | - | Yes |
| Marketing automation | - | Yes |
| Audience segmentation | - | Yes |
| Landing pages | - | Yes |
| Predictive analytics | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
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Frequently Asked Questions
Which is better, ActiveCampaign or Mailchimp?
ActiveCampaign scores higher in our review (4.5/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is ActiveCampaign cheaper than Mailchimp?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between ActiveCampaign and Mailchimp?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Mailchimp emphasizes drag-and-drop email builder and marketing automation. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Mailchimp suits Solopreneurss, Startupss, Marketerss, Freelancerss.