Zendesk vs HubSpot
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Zendesk | HubSpot |
|---|---|---|
| Free | No | Yes |
| Starter | $19/mo | $15/mo |
| Pro | $55/mo | $90/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $19/mo).
Feature Matrix
| Feature | Zendesk | HubSpot |
|---|---|---|
| Ticket management | Yes | - |
| AI-powered auto-reply | Yes | - |
| Help center knowledge base | Yes | - |
| Omnichannel support | Yes | - |
| Advanced analytics | Yes | - |
| Contact and deal management | - | Yes |
| Email marketing | - | Yes |
| Marketing automation | - | Yes |
| Live chat and helpdesk | - | Yes |
| Reporting dashboards | - | Yes |
When to Choose Each
Choose Zendesk if you need...
- +Industry standard for enterprise
- +Powerful ticket routing
- +Large app marketplace
EnterpriseAgenciesStartups
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
StartupsSalespeopleMarketersAgencies
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Frequently Asked Questions
Which is better, Zendesk or HubSpot?
HubSpot scores higher in our review (4.5/5 vs 4.3/5). However, Zendesk may be a better fit depending on your specific needs and budget.
Is Zendesk cheaper than HubSpot?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between Zendesk and HubSpot?
Zendesk focuses on ticket management and ai-powered auto-reply, while HubSpot emphasizes contact and deal management and email marketing. Zendesk is best for Enterprises, Agenciess, Startupss, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.