Salesforce vs ActiveCampaign
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Salesforce | ActiveCampaign |
|---|---|---|
| Free | No | No |
| Starter | $25/mo | $15/mo |
| Pro | $80/mo | $79/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $25/mo).
Feature Matrix
| Feature | Salesforce | ActiveCampaign |
|---|---|---|
| Lead and opportunity management | Yes | - |
| AI-powered Einstein features | Yes | - |
| AppExchange marketplace | Yes | - |
| Custom objects and workflows | Yes | - |
| Advanced reporting | Yes | - |
| Visual automation builder | - | Yes |
| CRM with deal pipelines | - | Yes |
| Lead scoring | - | Yes |
| SMS marketing | - | Yes |
| Site tracking | - | Yes |
When to Choose Each
Choose Salesforce if you need...
- +Most powerful CRM on market
- +Huge ecosystem
- +Highly customizable
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
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Frequently Asked Questions
Which is better, Salesforce or ActiveCampaign?
ActiveCampaign scores higher in our review (4.5/5 vs 4.3/5). However, Salesforce may be a better fit depending on your specific needs and budget.
Is Salesforce cheaper than ActiveCampaign?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between Salesforce and ActiveCampaign?
Salesforce focuses on lead and opportunity management and ai-powered einstein features, while ActiveCampaign emphasizes visual automation builder and crm with deal pipelines. Salesforce is best for Enterprises, Salespeoples, Agenciess, while ActiveCampaign suits Marketerss, Agenciess, Startupss, Enterprises.