Salesforce vs HubSpot
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Salesforce | HubSpot |
|---|---|---|
| Free | No | Yes |
| Starter | $25/mo | $15/mo |
| Pro | $80/mo | $90/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $25/mo).
Feature Matrix
| Feature | Salesforce | HubSpot |
|---|---|---|
| Lead and opportunity management | Yes | - |
| AI-powered Einstein features | Yes | - |
| AppExchange marketplace | Yes | - |
| Custom objects and workflows | Yes | - |
| Advanced reporting | Yes | - |
| Contact and deal management | - | Yes |
| Email marketing | - | Yes |
| Marketing automation | - | Yes |
| Live chat and helpdesk | - | Yes |
| Reporting dashboards | - | Yes |
When to Choose Each
Choose Salesforce if you need...
- +Most powerful CRM on market
- +Huge ecosystem
- +Highly customizable
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
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Frequently Asked Questions
Which is better, Salesforce or HubSpot?
HubSpot scores higher in our review (4.5/5 vs 4.3/5). However, Salesforce may be a better fit depending on your specific needs and budget.
Is Salesforce cheaper than HubSpot?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between Salesforce and HubSpot?
Salesforce focuses on lead and opportunity management and ai-powered einstein features, while HubSpot emphasizes contact and deal management and email marketing. Salesforce is best for Enterprises, Salespeoples, Agenciess, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.