Mailchimp vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Mailchimp | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $13/mo | $149/mo |
| Pro | $20/mo | $349/mo |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $149/mo).
Feature Matrix
| Feature | Mailchimp | Clay |
|---|---|---|
| Drag-and-drop email builder | Yes | - |
| Marketing automation | Yes | - |
| Audience segmentation | Yes | - |
| Landing pages | Yes | - |
| Predictive analytics | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Mailchimp or Clay?
Clay scores higher in our review (4.6/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Mailchimp cheaper than Clay?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between Mailchimp and Clay?
Mailchimp focuses on drag-and-drop email builder and marketing automation, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Mailchimp is best for Solopreneurss, Startupss, Marketerss, Freelancerss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.