Clay vs Apollo.io
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Apollo.io is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Apollo.io |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $49/mo |
| Pro | $349/mo | $79/mo |
| Enterprise | Custom | Custom |
Apollo.io is cheaper at the Starter tier ($49/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Apollo.io |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Contact database 275M+ | - | Yes |
| Email sequencing | - | Yes |
| Dialer | - | Yes |
| LinkedIn integration | - | Yes |
| AI email writer | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
Related Comparisons
Frequently Asked Questions
Which is better, Clay or Apollo.io?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, Apollo.io may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Apollo.io?
Yes, Apollo.io is cheaper at the Starter tier ($49/mo).
What is the difference between Clay and Apollo.io?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Apollo.io emphasizes contact database 275m+ and email sequencing. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Apollo.io suits Salespeoples, Startupss, Agenciess, Marketerss.