Mailchimp vs Amplitude
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Mailchimp | Amplitude |
|---|---|---|
| Free | Yes | Yes |
| Starter | $13/mo | $49/mo |
| Pro | $20/mo | - |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $49/mo).
Feature Matrix
| Feature | Mailchimp | Amplitude |
|---|---|---|
| Drag-and-drop email builder | Yes | - |
| Marketing automation | Yes | - |
| Audience segmentation | Yes | - |
| Landing pages | Yes | - |
| Predictive analytics | Yes | Yes |
| Behavioral cohorting | - | Yes |
| Journey maps | - | Yes |
| Experiment A/B testing | - | Yes |
| Data tables | - | Yes |
When to Choose Each
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Choose Amplitude if you need...
- +Enterprise-grade depth
- +Strong data governance
- +Good free starter plan
Related Comparisons
Frequently Asked Questions
Which is better, Mailchimp or Amplitude?
Amplitude scores higher in our review (4.4/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Mailchimp cheaper than Amplitude?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between Mailchimp and Amplitude?
Mailchimp focuses on drag-and-drop email builder and marketing automation, while Amplitude emphasizes behavioral cohorting and predictive analytics. Mailchimp is best for Solopreneurss, Startupss, Marketerss, Freelancerss, while Amplitude suits Enterprises, Startupss, Developerss, Marketerss.