Amplitude vs Mixpanel
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mixpanel is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Amplitude | Mixpanel |
|---|---|---|
| Free | Yes | Yes |
| Starter | $49/mo | $24/mo |
| Pro | - | - |
| Enterprise | Custom | Custom |
Mixpanel is cheaper at the Starter tier ($24/mo vs $49/mo).
Feature Matrix
| Feature | Amplitude | Mixpanel |
|---|---|---|
| Behavioral cohorting | Yes | - |
| Predictive analytics | Yes | - |
| Journey maps | Yes | - |
| Experiment A/B testing | Yes | - |
| Data tables | Yes | - |
| Funnel analysis | - | Yes |
| Retention cohorts | - | Yes |
| A/B testing | - | Yes |
| Custom dashboards | - | Yes |
| Data warehouse sync | - | Yes |
When to Choose Each
Choose Amplitude if you need...
- +Enterprise-grade depth
- +Strong data governance
- +Good free starter plan
Choose Mixpanel if you need...
- +Best product analytics UX
- +Powerful cohort analysis
- +Good free tier up to 20M events
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Frequently Asked Questions
Which is better, Amplitude or Mixpanel?
Mixpanel scores higher in our review (4.5/5 vs 4.4/5). However, Amplitude may be a better fit depending on your specific needs and budget.
Is Amplitude cheaper than Mixpanel?
Yes, Mixpanel is cheaper at the Starter tier ($24/mo).
What is the difference between Amplitude and Mixpanel?
Amplitude focuses on behavioral cohorting and predictive analytics, while Mixpanel emphasizes funnel analysis and retention cohorts. Amplitude is best for Enterprises, Startupss, Developerss, Marketerss, while Mixpanel suits Developerss, Startupss, Founderss, Marketerss.