Intercom vs HubSpot
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Intercom | HubSpot |
|---|---|---|
| Free | No | Yes |
| Starter | $39/mo | $15/mo |
| Pro | - | $90/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $39/mo).
Feature Matrix
| Feature | Intercom | HubSpot |
|---|---|---|
| Fin AI Agent for auto-resolution | Yes | - |
| Shared inbox | Yes | - |
| Help center | Yes | - |
| Product tours | Yes | - |
| Outbound messaging | Yes | - |
| Contact and deal management | - | Yes |
| Email marketing | - | Yes |
| Marketing automation | - | Yes |
| Live chat and helpdesk | - | Yes |
| Reporting dashboards | - | Yes |
When to Choose Each
Choose Intercom if you need...
- +Best AI support automation
- +Polished product tour features
- +Good proactive messaging
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
Related Comparisons
Frequently Asked Questions
Which is better, Intercom or HubSpot?
HubSpot scores higher in our review (4.5/5 vs 4.4/5). However, Intercom may be a better fit depending on your specific needs and budget.
Is Intercom cheaper than HubSpot?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between Intercom and HubSpot?
Intercom focuses on fin ai agent for auto-resolution and shared inbox, while HubSpot emphasizes contact and deal management and email marketing. Intercom is best for Startupss, Enterprises, Salespeoples, Agenciess, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.