HubSpot vs Zendesk
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | HubSpot | Zendesk |
|---|---|---|
| Free | Yes | No |
| Starter | $15/mo | $19/mo |
| Pro | $90/mo | $55/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $19/mo).
Feature Matrix
| Feature | HubSpot | Zendesk |
|---|---|---|
| Contact and deal management | Yes | - |
| Email marketing | Yes | - |
| Marketing automation | Yes | - |
| Live chat and helpdesk | Yes | - |
| Reporting dashboards | Yes | - |
| Ticket management | - | Yes |
| AI-powered auto-reply | - | Yes |
| Help center knowledge base | - | Yes |
| Omnichannel support | - | Yes |
| Advanced analytics | - | Yes |
When to Choose Each
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
StartupsSalespeopleMarketersAgencies
Choose Zendesk if you need...
- +Industry standard for enterprise
- +Powerful ticket routing
- +Large app marketplace
EnterpriseAgenciesStartups
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Frequently Asked Questions
Which is better, HubSpot or Zendesk?
HubSpot scores higher in our review (4.5/5 vs 4.3/5). However, Zendesk may be a better fit depending on your specific needs and budget.
Is HubSpot cheaper than Zendesk?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between HubSpot and Zendesk?
HubSpot focuses on contact and deal management and email marketing, while Zendesk emphasizes ticket management and ai-powered auto-reply. HubSpot is best for Startupss, Salespeoples, Marketerss, Agenciess, while Zendesk suits Enterprises, Agenciess, Startupss.