HubSpot vs Kit (ConvertKit)
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | HubSpot | Kit (ConvertKit) |
|---|---|---|
| Free | Yes | Yes |
| Starter | $15/mo | $25/mo |
| Pro | $90/mo | $50/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $25/mo).
Feature Matrix
| Feature | HubSpot | Kit (ConvertKit) |
|---|---|---|
| Contact and deal management | Yes | - |
| Email marketing | Yes | - |
| Marketing automation | Yes | - |
| Live chat and helpdesk | Yes | - |
| Reporting dashboards | Yes | - |
| Visual automation builder | - | Yes |
| Paid newsletters | - | Yes |
| Creator network for cross-promotion | - | Yes |
| Landing pages and forms | - | Yes |
| Subscriber tagging | - | Yes |
When to Choose Each
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
Choose Kit (ConvertKit) if you need...
- +Creator-focused features
- +Strong automation
- +Good deliverability
Related Comparisons
Frequently Asked Questions
Which is better, HubSpot or Kit (ConvertKit)?
HubSpot scores higher in our review (4.5/5 vs 4.4/5). However, Kit (ConvertKit) may be a better fit depending on your specific needs and budget.
Is HubSpot cheaper than Kit (ConvertKit)?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between HubSpot and Kit (ConvertKit)?
HubSpot focuses on contact and deal management and email marketing, while Kit (ConvertKit) emphasizes visual automation builder and paid newsletters. HubSpot is best for Startupss, Salespeoples, Marketerss, Agenciess, while Kit (ConvertKit) suits Content Creatorss, Solopreneurss, Freelancerss.