Kit (ConvertKit) vs Mailchimp
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Free | Yes | Yes |
| Starter | $25/mo | $13/mo |
| Pro | $50/mo | $20/mo |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $25/mo).
Feature Matrix
| Feature | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Visual automation builder | Yes | - |
| Paid newsletters | Yes | - |
| Creator network for cross-promotion | Yes | - |
| Landing pages and forms | Yes | - |
| Subscriber tagging | Yes | - |
| Drag-and-drop email builder | - | Yes |
| Marketing automation | - | Yes |
| Audience segmentation | - | Yes |
| Landing pages | - | Yes |
| Predictive analytics | - | Yes |
When to Choose Each
Choose Kit (ConvertKit) if you need...
- +Creator-focused features
- +Strong automation
- +Good deliverability
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Related Comparisons
Frequently Asked Questions
Which is better, Kit (ConvertKit) or Mailchimp?
Kit (ConvertKit) scores higher in our review (4.4/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Kit (ConvertKit) cheaper than Mailchimp?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between Kit (ConvertKit) and Mailchimp?
Kit (ConvertKit) focuses on visual automation builder and paid newsletters, while Mailchimp emphasizes drag-and-drop email builder and marketing automation. Kit (ConvertKit) is best for Content Creatorss, Solopreneurss, Freelancerss, while Mailchimp suits Solopreneurss, Startupss, Marketerss, Freelancerss.