HubSpot vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | HubSpot | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $15/mo | $149/mo |
| Pro | $90/mo | $349/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $149/mo).
Feature Matrix
| Feature | HubSpot | Clay |
|---|---|---|
| Contact and deal management | Yes | - |
| Email marketing | Yes | - |
| Marketing automation | Yes | - |
| Live chat and helpdesk | Yes | - |
| Reporting dashboards | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, HubSpot or Clay?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, HubSpot may be a better fit depending on your specific needs and budget.
Is HubSpot cheaper than Clay?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between HubSpot and Clay?
HubSpot focuses on contact and deal management and email marketing, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. HubSpot is best for Startupss, Salespeoples, Marketerss, Agenciess, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.