HubSpot vs ActiveCampaign
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. HubSpot edges ahead with a 4.5/5 rating.
Pricing Comparison
| Plan | HubSpot | ActiveCampaign |
|---|---|---|
| Free | Yes | No |
| Starter | $15/mo | $15/mo |
| Pro | $90/mo | $79/mo |
| Enterprise | Custom | Custom |
Both tools are the same price at the Starter tier ($15/mo).
Feature Matrix
| Feature | HubSpot | ActiveCampaign |
|---|---|---|
| Contact and deal management | Yes | - |
| Email marketing | Yes | - |
| Marketing automation | Yes | - |
| Live chat and helpdesk | Yes | - |
| Reporting dashboards | Yes | - |
| Visual automation builder | - | Yes |
| CRM with deal pipelines | - | Yes |
| Lead scoring | - | Yes |
| SMS marketing | - | Yes |
| Site tracking | - | Yes |
When to Choose Each
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
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Frequently Asked Questions
Which is better, HubSpot or ActiveCampaign?
Both tools score 4.5/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is HubSpot cheaper than ActiveCampaign?
Pricing varies by plan. HubSpot starts at $15/mo and ActiveCampaign starts at $15/mo.
What is the difference between HubSpot and ActiveCampaign?
HubSpot focuses on contact and deal management and email marketing, while ActiveCampaign emphasizes visual automation builder and crm with deal pipelines. HubSpot is best for Startupss, Salespeoples, Marketerss, Agenciess, while ActiveCampaign suits Marketerss, Agenciess, Startupss, Enterprises.