Kit (ConvertKit) vs HubSpot
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Kit (ConvertKit) | HubSpot |
|---|---|---|
| Free | Yes | Yes |
| Starter | $25/mo | $15/mo |
| Pro | $50/mo | $90/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $25/mo).
Feature Matrix
| Feature | Kit (ConvertKit) | HubSpot |
|---|---|---|
| Visual automation builder | Yes | - |
| Paid newsletters | Yes | - |
| Creator network for cross-promotion | Yes | - |
| Landing pages and forms | Yes | - |
| Subscriber tagging | Yes | - |
| Contact and deal management | - | Yes |
| Email marketing | - | Yes |
| Marketing automation | - | Yes |
| Live chat and helpdesk | - | Yes |
| Reporting dashboards | - | Yes |
When to Choose Each
Choose Kit (ConvertKit) if you need...
- +Creator-focused features
- +Strong automation
- +Good deliverability
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
Related Comparisons
Frequently Asked Questions
Which is better, Kit (ConvertKit) or HubSpot?
HubSpot scores higher in our review (4.5/5 vs 4.4/5). However, Kit (ConvertKit) may be a better fit depending on your specific needs and budget.
Is Kit (ConvertKit) cheaper than HubSpot?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between Kit (ConvertKit) and HubSpot?
Kit (ConvertKit) focuses on visual automation builder and paid newsletters, while HubSpot emphasizes contact and deal management and email marketing. Kit (ConvertKit) is best for Content Creatorss, Solopreneurss, Freelancerss, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.