Close vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Close is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Close | Clay |
|---|---|---|
| Free | No | Yes |
| Starter | $49/mo | $149/mo |
| Pro | $99/mo | $349/mo |
| Enterprise | Custom | Custom |
Close is cheaper at the Starter tier ($49/mo vs $149/mo).
Feature Matrix
| Feature | Close | Clay |
|---|---|---|
| Built-in calling and SMS | Yes | - |
| Email sequences | Yes | - |
| Power dialer | Yes | - |
| Pipeline management | Yes | - |
| Reporting and leaderboards | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Close if you need...
- +Best CRM for calling teams
- +All-in-one sales engagement
- +Fast and reliable
SalespeopleStartupsAgencies
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
SalespeopleMarketersAgenciesStartups
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Frequently Asked Questions
Which is better, Close or Clay?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, Close may be a better fit depending on your specific needs and budget.
Is Close cheaper than Clay?
Yes, Close is cheaper at the Starter tier ($49/mo).
What is the difference between Close and Clay?
Close focuses on built-in calling and sms and email sequences, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Close is best for Salespeoples, Startupss, Agenciess, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.