Clay vs HubSpot
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | HubSpot |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $15/mo |
| Pro | $349/mo | $90/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $149/mo).
Feature Matrix
| Feature | Clay | HubSpot |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Contact and deal management | - | Yes |
| Email marketing | - | Yes |
| Marketing automation | - | Yes |
| Live chat and helpdesk | - | Yes |
| Reporting dashboards | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
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Frequently Asked Questions
Which is better, Clay or HubSpot?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, HubSpot may be a better fit depending on your specific needs and budget.
Is Clay cheaper than HubSpot?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between Clay and HubSpot?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while HubSpot emphasizes contact and deal management and email marketing. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.