Clay vs Close
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Close is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Close |
|---|---|---|
| Free | Yes | No |
| Starter | $149/mo | $49/mo |
| Pro | $349/mo | $99/mo |
| Enterprise | Custom | Custom |
Close is cheaper at the Starter tier ($49/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Close |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Built-in calling and SMS | - | Yes |
| Email sequences | - | Yes |
| Power dialer | - | Yes |
| Pipeline management | - | Yes |
| Reporting and leaderboards | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
SalespeopleMarketersAgenciesStartups
Choose Close if you need...
- +Best CRM for calling teams
- +All-in-one sales engagement
- +Fast and reliable
SalespeopleStartupsAgencies
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Frequently Asked Questions
Which is better, Clay or Close?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, Close may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Close?
Yes, Close is cheaper at the Starter tier ($49/mo).
What is the difference between Clay and Close?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Close emphasizes built-in calling and sms and email sequences. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Close suits Salespeoples, Startupss, Agenciess.