Clay vs Brevo

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: Brevo is both cheaper and competitive - a strong pick for most teams.

Clay

AI data enrichment and outreach automation for go-to-market teams

4.6 / 5From $149/mo
Brevo

All-in-one email, SMS, and CRM platform for SMBs

4.3 / 5From $25/mo

Pricing Comparison

PlanClayBrevo
FreeYesYes
Starter$149/mo$25/mo
Pro$349/mo$65/mo
EnterpriseCustomCustom

Brevo is cheaper at the Starter tier ($25/mo vs $149/mo).

Feature Matrix

FeatureClayBrevo
75+ data enrichment sourcesYes-
Waterfall enrichment logicYes-
AI message personalizationYes-
Outreach sequencingYes-
CRM syncYes-
Email and SMS campaigns-Yes
Marketing automation-Yes
CRM-Yes
Transactional email API-Yes
WhatsApp campaigns-Yes

When to Choose Each

Choose Clay if you need...

  • +Best GTM enrichment tool
  • +Powerful waterfall logic
  • +Huge data source library
SalespeopleMarketersAgenciesStartups

Choose Brevo if you need...

  • +Very affordable
  • +Good free tier of 300 emails per day
  • +SMS and email in one
StartupsSolopreneursAgenciesMarketers

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Frequently Asked Questions

Which is better, Clay or Brevo?

Clay scores higher in our review (4.6/5 vs 4.3/5). However, Brevo may be a better fit depending on your specific needs and budget.

Is Clay cheaper than Brevo?

Yes, Brevo is cheaper at the Starter tier ($25/mo).

What is the difference between Clay and Brevo?

Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Brevo emphasizes email and sms campaigns and marketing automation. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Brevo suits Startupss, Solopreneurss, Agenciess, Marketerss.

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