Clay vs Brevo
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Brevo is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | Brevo |
|---|---|---|
| Free | Yes | Yes |
| Starter | $149/mo | $25/mo |
| Pro | $349/mo | $65/mo |
| Enterprise | Custom | Custom |
Brevo is cheaper at the Starter tier ($25/mo vs $149/mo).
Feature Matrix
| Feature | Clay | Brevo |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Email and SMS campaigns | - | Yes |
| Marketing automation | - | Yes |
| CRM | - | Yes |
| Transactional email API | - | Yes |
| WhatsApp campaigns | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose Brevo if you need...
- +Very affordable
- +Good free tier of 300 emails per day
- +SMS and email in one
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Frequently Asked Questions
Which is better, Clay or Brevo?
Clay scores higher in our review (4.6/5 vs 4.3/5). However, Brevo may be a better fit depending on your specific needs and budget.
Is Clay cheaper than Brevo?
Yes, Brevo is cheaper at the Starter tier ($25/mo).
What is the difference between Clay and Brevo?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while Brevo emphasizes email and sms campaigns and marketing automation. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while Brevo suits Startupss, Solopreneurss, Agenciess, Marketerss.