Clay vs ActiveCampaign
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Clay | ActiveCampaign |
|---|---|---|
| Free | Yes | No |
| Starter | $149/mo | $15/mo |
| Pro | $349/mo | $79/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $149/mo).
Feature Matrix
| Feature | Clay | ActiveCampaign |
|---|---|---|
| 75+ data enrichment sources | Yes | - |
| Waterfall enrichment logic | Yes | - |
| AI message personalization | Yes | - |
| Outreach sequencing | Yes | - |
| CRM sync | Yes | - |
| Visual automation builder | - | Yes |
| CRM with deal pipelines | - | Yes |
| Lead scoring | - | Yes |
| SMS marketing | - | Yes |
| Site tracking | - | Yes |
When to Choose Each
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Related Comparisons
Frequently Asked Questions
Which is better, Clay or ActiveCampaign?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, ActiveCampaign may be a better fit depending on your specific needs and budget.
Is Clay cheaper than ActiveCampaign?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between Clay and ActiveCampaign?
Clay focuses on 75+ data enrichment sources and waterfall enrichment logic, while ActiveCampaign emphasizes visual automation builder and crm with deal pipelines. Clay is best for Salespeoples, Marketerss, Agenciess, Startupss, while ActiveCampaign suits Marketerss, Agenciess, Startupss, Enterprises.