Brevo vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Brevo is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Brevo | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $25/mo | $149/mo |
| Pro | $65/mo | $349/mo |
| Enterprise | Custom | Custom |
Brevo is cheaper at the Starter tier ($25/mo vs $149/mo).
Feature Matrix
| Feature | Brevo | Clay |
|---|---|---|
| Email and SMS campaigns | Yes | - |
| Marketing automation | Yes | - |
| CRM | Yes | - |
| Transactional email API | Yes | - |
| WhatsApp campaigns | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Brevo if you need...
- +Very affordable
- +Good free tier of 300 emails per day
- +SMS and email in one
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Brevo or Clay?
Clay scores higher in our review (4.6/5 vs 4.3/5). However, Brevo may be a better fit depending on your specific needs and budget.
Is Brevo cheaper than Clay?
Yes, Brevo is cheaper at the Starter tier ($25/mo).
What is the difference between Brevo and Clay?
Brevo focuses on email and sms campaigns and marketing automation, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Brevo is best for Startupss, Solopreneurss, Agenciess, Marketerss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.