Amplitude vs HubSpot
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Amplitude | HubSpot |
|---|---|---|
| Free | Yes | Yes |
| Starter | $49/mo | $15/mo |
| Pro | - | $90/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $49/mo).
Feature Matrix
| Feature | Amplitude | HubSpot |
|---|---|---|
| Behavioral cohorting | Yes | - |
| Predictive analytics | Yes | - |
| Journey maps | Yes | - |
| Experiment A/B testing | Yes | - |
| Data tables | Yes | - |
| Contact and deal management | - | Yes |
| Email marketing | - | Yes |
| Marketing automation | - | Yes |
| Live chat and helpdesk | - | Yes |
| Reporting dashboards | - | Yes |
When to Choose Each
Choose Amplitude if you need...
- +Enterprise-grade depth
- +Strong data governance
- +Good free starter plan
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
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Frequently Asked Questions
Which is better, Amplitude or HubSpot?
HubSpot scores higher in our review (4.5/5 vs 4.4/5). However, Amplitude may be a better fit depending on your specific needs and budget.
Is Amplitude cheaper than HubSpot?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between Amplitude and HubSpot?
Amplitude focuses on behavioral cohorting and predictive analytics, while HubSpot emphasizes contact and deal management and email marketing. Amplitude is best for Enterprises, Startupss, Developerss, Marketerss, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.