ActiveCampaign vs Salesforce
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | ActiveCampaign | Salesforce |
|---|---|---|
| Free | No | No |
| Starter | $15/mo | $25/mo |
| Pro | $79/mo | $80/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $25/mo).
Feature Matrix
| Feature | ActiveCampaign | Salesforce |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Lead and opportunity management | - | Yes |
| AI-powered Einstein features | - | Yes |
| AppExchange marketplace | - | Yes |
| Custom objects and workflows | - | Yes |
| Advanced reporting | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose Salesforce if you need...
- +Most powerful CRM on market
- +Huge ecosystem
- +Highly customizable
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Frequently Asked Questions
Which is better, ActiveCampaign or Salesforce?
ActiveCampaign scores higher in our review (4.5/5 vs 4.3/5). However, Salesforce may be a better fit depending on your specific needs and budget.
Is ActiveCampaign cheaper than Salesforce?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between ActiveCampaign and Salesforce?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Salesforce emphasizes lead and opportunity management and ai-powered einstein features. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Salesforce suits Enterprises, Salespeoples, Agenciess.