ActiveCampaign vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | ActiveCampaign | Clay |
|---|---|---|
| Free | No | Yes |
| Starter | $15/mo | $149/mo |
| Pro | $79/mo | $349/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $149/mo).
Feature Matrix
| Feature | ActiveCampaign | Clay |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, ActiveCampaign or Clay?
Clay scores higher in our review (4.6/5 vs 4.5/5). However, ActiveCampaign may be a better fit depending on your specific needs and budget.
Is ActiveCampaign cheaper than Clay?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between ActiveCampaign and Clay?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.