Analytics
Mixpanel
Product analytics platform focused on user behavior and retention
Mixpanel scores 4.5/5 in our review and offers a free tier. It is best suited for Developerss and Startupss and Founderss and Marketerss who need funnel analysis and retention cohorts. A standout strength: best product analytics ux.
4.5/ 5
Starting at $24/moPricing
Free
$0
Forever
Starter
$24
per user/mo
Enterprise
Custom
Contact sales
Key Features
Funnel analysisRetention cohortsA/B testingCustom dashboardsData warehouse sync
Best For
Pros and Cons
Pros
- +Best product analytics UX
- +Powerful cohort analysis
- +Good free tier up to 20M events
Cons
- -Can be expensive at scale
- -Requires proper event instrumentation
Alternatives to Mixpanel
Frequently Asked Questions
Is Mixpanel free?
Yes, Mixpanel offers a free tier. Paid plans start at $24/mo.
What are Mixpanel's key features?
Mixpanel's key features include Funnel analysis, Retention cohorts, A/B testing, Custom dashboards, and 1 more.
What are the best alternatives to Mixpanel?
The top alternatives to Mixpanel are PostHog, Amplitude, Google Analytics 4.
Who is Mixpanel best for?
Mixpanel is best suited for Developerss, Startupss, Founderss, Marketerss.