Analytics
Google Analytics 4
Google's free web analytics platform for traffic and behavior tracking
Google Analytics 4 scores 4.3/5 in our review and offers a free tier. It is best suited for Marketerss and Developerss and Startupss and Enterprises who need event-based tracking and user journey analysis. A standout strength: free for most use cases.
4.3/ 5
Starting at FreePricing
Free
$0
Forever
Enterprise
Custom
Contact sales
Key Features
Event-based trackingUser journey analysisConversion trackingGoogle Ads integrationBigQuery export
Best For
Pros and Cons
Pros
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
Cons
- -Complex setup for events
- -GA4 migration was painful
- -Privacy concerns
Alternatives to Google Analytics 4
Frequently Asked Questions
Is Google Analytics 4 free?
Yes, Google Analytics 4 offers a free tier. Paid plans start at Free.
What are Google Analytics 4's key features?
Google Analytics 4's key features include Event-based tracking, User journey analysis, Conversion tracking, Google Ads integration, and 1 more.
What are the best alternatives to Google Analytics 4?
The top alternatives to Google Analytics 4 are Mixpanel, PostHog, Plausible.
Who is Google Analytics 4 best for?
Google Analytics 4 is best suited for Marketerss, Developerss, Startupss, Enterprises.