Mixpanel vs Amplitude
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mixpanel is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Mixpanel | Amplitude |
|---|---|---|
| Free | Yes | Yes |
| Starter | $24/mo | $49/mo |
| Pro | - | - |
| Enterprise | Custom | Custom |
Mixpanel is cheaper at the Starter tier ($24/mo vs $49/mo).
Feature Matrix
| Feature | Mixpanel | Amplitude |
|---|---|---|
| Funnel analysis | Yes | - |
| Retention cohorts | Yes | - |
| A/B testing | Yes | - |
| Custom dashboards | Yes | - |
| Data warehouse sync | Yes | - |
| Behavioral cohorting | - | Yes |
| Predictive analytics | - | Yes |
| Journey maps | - | Yes |
| Experiment A/B testing | - | Yes |
| Data tables | - | Yes |
When to Choose Each
Choose Mixpanel if you need...
- +Best product analytics UX
- +Powerful cohort analysis
- +Good free tier up to 20M events
Choose Amplitude if you need...
- +Enterprise-grade depth
- +Strong data governance
- +Good free starter plan
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Frequently Asked Questions
Which is better, Mixpanel or Amplitude?
Mixpanel scores higher in our review (4.5/5 vs 4.4/5). However, Amplitude may be a better fit depending on your specific needs and budget.
Is Mixpanel cheaper than Amplitude?
Yes, Mixpanel is cheaper at the Starter tier ($24/mo).
What is the difference between Mixpanel and Amplitude?
Mixpanel focuses on funnel analysis and retention cohorts, while Amplitude emphasizes behavioral cohorting and predictive analytics. Mixpanel is best for Developerss, Startupss, Founderss, Marketerss, while Amplitude suits Enterprises, Startupss, Developerss, Marketerss.