Zapier vs Mailchimp

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.

Zapier

No-code automation platform connecting 7,000+ apps

4.5 / 5From $19/mo
Mailchimp

All-in-one email marketing and marketing automation platform

4.2 / 5From $13/mo

Pricing Comparison

PlanZapierMailchimp
FreeYesYes
Starter$19/mo$13/mo
Pro$49/mo$20/mo
EnterpriseCustomCustom

Mailchimp is cheaper at the Starter tier ($13/mo vs $19/mo).

Feature Matrix

FeatureZapierMailchimp
7,000+ app integrationsYes-
Multi-step ZapsYes-
Conditional logic via Filters and PathsYes-
Tables and InterfacesYes-
AI-powered Zap generationYes-
Drag-and-drop email builder-Yes
Marketing automation-Yes
Audience segmentation-Yes
Landing pages-Yes
Predictive analytics-Yes

When to Choose Each

Choose Zapier if you need...

  • +Largest app library
  • +No-code friendly
  • +Reliable and battle-tested
SolopreneursMarketersStartupsAgencies

Choose Mailchimp if you need...

  • +Industry standard
  • +Easy to use
  • +Strong template library
SolopreneursStartupsMarketersFreelancers

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Frequently Asked Questions

Which is better, Zapier or Mailchimp?

Zapier scores higher in our review (4.5/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.

Is Zapier cheaper than Mailchimp?

Yes, Mailchimp is cheaper at the Starter tier ($13/mo).

What is the difference between Zapier and Mailchimp?

Zapier focuses on 7,000+ app integrations and multi-step zaps, while Mailchimp emphasizes drag-and-drop email builder and marketing automation. Zapier is best for Solopreneurss, Marketerss, Startupss, Agenciess, while Mailchimp suits Solopreneurss, Startupss, Marketerss, Freelancerss.

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