Zapier vs HubSpot
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Zapier | HubSpot |
|---|---|---|
| Free | Yes | Yes |
| Starter | $19/mo | $15/mo |
| Pro | $49/mo | $90/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $19/mo).
Feature Matrix
| Feature | Zapier | HubSpot |
|---|---|---|
| 7,000+ app integrations | Yes | - |
| Multi-step Zaps | Yes | - |
| Conditional logic via Filters and Paths | Yes | - |
| Tables and Interfaces | Yes | - |
| AI-powered Zap generation | Yes | - |
| Contact and deal management | - | Yes |
| Email marketing | - | Yes |
| Marketing automation | - | Yes |
| Live chat and helpdesk | - | Yes |
| Reporting dashboards | - | Yes |
When to Choose Each
Choose Zapier if you need...
- +Largest app library
- +No-code friendly
- +Reliable and battle-tested
SolopreneursMarketersStartupsAgencies
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
StartupsSalespeopleMarketersAgencies
Related Comparisons
Frequently Asked Questions
Which is better, Zapier or HubSpot?
Both tools score 4.5/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Zapier cheaper than HubSpot?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between Zapier and HubSpot?
Zapier focuses on 7,000+ app integrations and multi-step zaps, while HubSpot emphasizes contact and deal management and email marketing. Zapier is best for Solopreneurss, Marketerss, Startupss, Agenciess, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.