WordPress.com vs Mailchimp
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: WordPress.com is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | WordPress.com | Mailchimp |
|---|---|---|
| Free | Yes | Yes |
| Starter | $9/mo | $13/mo |
| Pro | $18/mo | $20/mo |
| Enterprise | Custom | Custom |
WordPress.com is cheaper at the Starter tier ($9/mo vs $13/mo).
Feature Matrix
| Feature | WordPress.com | Mailchimp |
|---|---|---|
| Massive plugin ecosystem | Yes | - |
| WooCommerce for ecommerce | Yes | - |
| Block editor Gutenberg | Yes | - |
| SEO plugins Yoast | Yes | - |
| Multisite | Yes | - |
| Drag-and-drop email builder | - | Yes |
| Marketing automation | - | Yes |
| Audience segmentation | - | Yes |
| Landing pages | - | Yes |
| Predictive analytics | - | Yes |
When to Choose Each
Choose WordPress.com if you need...
- +Largest ecosystem
- +Total ownership and flexibility
- +Huge community
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
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Frequently Asked Questions
Which is better, WordPress.com or Mailchimp?
Both tools score 4.2/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is WordPress.com cheaper than Mailchimp?
Yes, WordPress.com is cheaper at the Starter tier ($9/mo).
What is the difference between WordPress.com and Mailchimp?
WordPress.com focuses on massive plugin ecosystem and woocommerce for ecommerce, while Mailchimp emphasizes drag-and-drop email builder and marketing automation. WordPress.com is best for Content Creatorss, Agenciess, Solopreneurss, Enterprises, while Mailchimp suits Solopreneurss, Startupss, Marketerss, Freelancerss.