Substack vs Mailchimp
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Substack edges ahead with a 4.3/5 rating.
Pricing Comparison
| Plan | Substack | Mailchimp |
|---|---|---|
| Free | Yes | Yes |
| Starter | - | $13/mo |
| Pro | - | $20/mo |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Substack | Mailchimp |
|---|---|---|
| Newsletter publishing | Yes | - |
| Paid subscriptions | Yes | - |
| Podcast hosting | Yes | - |
| Notes social feed | Yes | - |
| Video publishing | Yes | - |
| Drag-and-drop email builder | - | Yes |
| Marketing automation | - | Yes |
| Audience segmentation | - | Yes |
| Landing pages | - | Yes |
| Predictive analytics | - | Yes |
When to Choose Each
Choose Substack if you need...
- +Zero upfront cost
- +Built-in audience network
- +Simple to start
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
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Frequently Asked Questions
Which is better, Substack or Mailchimp?
Substack scores higher in our review (4.3/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Substack cheaper than Mailchimp?
Pricing varies by plan. Substack starts at Free and Mailchimp starts at $13/mo.
What is the difference between Substack and Mailchimp?
Substack focuses on newsletter publishing and paid subscriptions, while Mailchimp emphasizes drag-and-drop email builder and marketing automation. Substack is best for Content Creatorss, Solopreneurss, Freelancerss, while Mailchimp suits Solopreneurss, Startupss, Marketerss, Freelancerss.