Substack vs HubSpot

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: Both tools are competitively priced. HubSpot edges ahead with a 4.5/5 rating.

Substack

Newsletter and subscription platform for independent writers

4.3 / 5From Free
HubSpot

All-in-one CRM platform for marketing, sales, and service

4.5 / 5From $15/mo

Pricing Comparison

PlanSubstackHubSpot
FreeYesYes
Starter-$15/mo
Pro-$90/mo
EnterpriseCustomCustom

Feature Matrix

FeatureSubstackHubSpot
Newsletter publishingYes-
Paid subscriptionsYes-
Podcast hostingYes-
Notes social feedYes-
Video publishingYes-
Contact and deal management-Yes
Email marketing-Yes
Marketing automation-Yes
Live chat and helpdesk-Yes
Reporting dashboards-Yes

When to Choose Each

Choose Substack if you need...

  • +Zero upfront cost
  • +Built-in audience network
  • +Simple to start
Content CreatorsSolopreneursFreelancers

Choose HubSpot if you need...

  • +Best free CRM available
  • +Unified platform across hubs
  • +Excellent onboarding resources
StartupsSalespeopleMarketersAgencies

Related Comparisons

Frequently Asked Questions

Which is better, Substack or HubSpot?

HubSpot scores higher in our review (4.5/5 vs 4.3/5). However, Substack may be a better fit depending on your specific needs and budget.

Is Substack cheaper than HubSpot?

Pricing varies by plan. Substack starts at Free and HubSpot starts at $15/mo.

What is the difference between Substack and HubSpot?

Substack focuses on newsletter publishing and paid subscriptions, while HubSpot emphasizes contact and deal management and email marketing. Substack is best for Content Creatorss, Solopreneurss, Freelancerss, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.

Explore more Email Marketing tools