SendGrid vs Mailchimp
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | SendGrid | Mailchimp |
|---|---|---|
| Free | Yes | Yes |
| Starter | $19/mo | $13/mo |
| Pro | $89/mo | $20/mo |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $19/mo).
Feature Matrix
| Feature | SendGrid | Mailchimp |
|---|---|---|
| Email API and SMTP | Yes | - |
| Email validation | Yes | - |
| Marketing campaigns | Yes | - |
| Deliverability insights | Yes | - |
| Suppressions | Yes | - |
| Drag-and-drop email builder | - | Yes |
| Marketing automation | - | Yes |
| Audience segmentation | - | Yes |
| Landing pages | - | Yes |
| Predictive analytics | - | Yes |
When to Choose Each
Choose SendGrid if you need...
- +Industry standard for transactional email
- +Reliable deliverability
- +Good free tier
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
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Frequently Asked Questions
Which is better, SendGrid or Mailchimp?
SendGrid scores higher in our review (4.3/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is SendGrid cheaper than Mailchimp?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between SendGrid and Mailchimp?
SendGrid focuses on email api and smtp and email validation, while Mailchimp emphasizes drag-and-drop email builder and marketing automation. SendGrid is best for Developerss, Startupss, Enterprises, Marketerss, while Mailchimp suits Solopreneurss, Startupss, Marketerss, Freelancerss.