Semrush vs HubSpot
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Semrush | HubSpot |
|---|---|---|
| Free | No | Yes |
| Starter | $139/mo | $15/mo |
| Pro | $249/mo | $90/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $139/mo).
Feature Matrix
| Feature | Semrush | HubSpot |
|---|---|---|
| Keyword research with 25B keywords | Yes | - |
| Competitor domain analysis | Yes | - |
| Site audit tool | Yes | - |
| Rank tracking | Yes | - |
| Content marketing toolkit | Yes | - |
| Contact and deal management | - | Yes |
| Email marketing | - | Yes |
| Marketing automation | - | Yes |
| Live chat and helpdesk | - | Yes |
| Reporting dashboards | - | Yes |
When to Choose Each
Choose Semrush if you need...
- +Most comprehensive SEO data
- +Excellent competitor research
- +Strong content tools
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
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Frequently Asked Questions
Which is better, Semrush or HubSpot?
Semrush scores higher in our review (4.6/5 vs 4.5/5). However, HubSpot may be a better fit depending on your specific needs and budget.
Is Semrush cheaper than HubSpot?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between Semrush and HubSpot?
Semrush focuses on keyword research with 25b keywords and competitor domain analysis, while HubSpot emphasizes contact and deal management and email marketing. Semrush is best for Marketerss, Agenciess, Startupss, Enterprises, while HubSpot suits Startupss, Salespeoples, Marketerss, Agenciess.