Moz Pro vs ActiveCampaign

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.

Moz Pro

SEO software with Domain Authority metric and keyword tools

4.2 / 5From $49/mo
ActiveCampaign

Advanced email marketing automation with built-in CRM

4.5 / 5From $15/mo

Pricing Comparison

PlanMoz ProActiveCampaign
FreeNoNo
Starter$49/mo$15/mo
Pro$179/mo$79/mo
EnterpriseCustomCustom

ActiveCampaign is cheaper at the Starter tier ($15/mo vs $49/mo).

Feature Matrix

FeatureMoz ProActiveCampaign
Domain Authority scoringYes-
Keyword ExplorerYes-
Link ExplorerYes-
Site crawl and auditYes-
Rank trackingYes-
Visual automation builder-Yes
CRM with deal pipelines-Yes
Lead scoring-Yes
SMS marketing-Yes
Site tracking-Yes

When to Choose Each

Choose Moz Pro if you need...

  • +Trusted DA metric industry-wide
  • +User-friendly interface
  • +Good community resources
MarketersAgenciesStartupsFreelancers

Choose ActiveCampaign if you need...

  • +Most powerful email automation
  • +Strong CRM integration
  • +Excellent deliverability
MarketersAgenciesStartupsEnterprise

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Frequently Asked Questions

Which is better, Moz Pro or ActiveCampaign?

ActiveCampaign scores higher in our review (4.5/5 vs 4.2/5). However, Moz Pro may be a better fit depending on your specific needs and budget.

Is Moz Pro cheaper than ActiveCampaign?

Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).

What is the difference between Moz Pro and ActiveCampaign?

Moz Pro focuses on domain authority scoring and keyword explorer, while ActiveCampaign emphasizes visual automation builder and crm with deal pipelines. Moz Pro is best for Marketerss, Agenciess, Startupss, Freelancerss, while ActiveCampaign suits Marketerss, Agenciess, Startupss, Enterprises.

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