Mailchimp vs WordPress.com
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: WordPress.com is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Mailchimp | WordPress.com |
|---|---|---|
| Free | Yes | Yes |
| Starter | $13/mo | $9/mo |
| Pro | $20/mo | $18/mo |
| Enterprise | Custom | Custom |
WordPress.com is cheaper at the Starter tier ($9/mo vs $13/mo).
Feature Matrix
| Feature | Mailchimp | WordPress.com |
|---|---|---|
| Drag-and-drop email builder | Yes | - |
| Marketing automation | Yes | - |
| Audience segmentation | Yes | - |
| Landing pages | Yes | - |
| Predictive analytics | Yes | - |
| Massive plugin ecosystem | - | Yes |
| WooCommerce for ecommerce | - | Yes |
| Block editor Gutenberg | - | Yes |
| SEO plugins Yoast | - | Yes |
| Multisite | - | Yes |
When to Choose Each
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Choose WordPress.com if you need...
- +Largest ecosystem
- +Total ownership and flexibility
- +Huge community
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Frequently Asked Questions
Which is better, Mailchimp or WordPress.com?
Both tools score 4.2/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Mailchimp cheaper than WordPress.com?
Yes, WordPress.com is cheaper at the Starter tier ($9/mo).
What is the difference between Mailchimp and WordPress.com?
Mailchimp focuses on drag-and-drop email builder and marketing automation, while WordPress.com emphasizes massive plugin ecosystem and woocommerce for ecommerce. Mailchimp is best for Solopreneurss, Startupss, Marketerss, Freelancerss, while WordPress.com suits Content Creatorss, Agenciess, Solopreneurss, Enterprises.