Mailchimp vs SendGrid
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Mailchimp | SendGrid |
|---|---|---|
| Free | Yes | Yes |
| Starter | $13/mo | $19/mo |
| Pro | $20/mo | $89/mo |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $19/mo).
Feature Matrix
| Feature | Mailchimp | SendGrid |
|---|---|---|
| Drag-and-drop email builder | Yes | - |
| Marketing automation | Yes | - |
| Audience segmentation | Yes | - |
| Landing pages | Yes | - |
| Predictive analytics | Yes | - |
| Email API and SMTP | - | Yes |
| Email validation | - | Yes |
| Marketing campaigns | - | Yes |
| Deliverability insights | - | Yes |
| Suppressions | - | Yes |
When to Choose Each
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Choose SendGrid if you need...
- +Industry standard for transactional email
- +Reliable deliverability
- +Good free tier
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Frequently Asked Questions
Which is better, Mailchimp or SendGrid?
SendGrid scores higher in our review (4.3/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Mailchimp cheaper than SendGrid?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between Mailchimp and SendGrid?
Mailchimp focuses on drag-and-drop email builder and marketing automation, while SendGrid emphasizes email api and smtp and email validation. Mailchimp is best for Solopreneurss, Startupss, Marketerss, Freelancerss, while SendGrid suits Developerss, Startupss, Enterprises, Marketerss.