Mailchimp vs Lemon Squeezy
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Lemon Squeezy edges ahead with a 4.5/5 rating.
Merchant-of-record payment platform for software and digital products
Pricing Comparison
| Plan | Mailchimp | Lemon Squeezy |
|---|---|---|
| Free | Yes | No |
| Starter | $13/mo | - |
| Pro | $20/mo | - |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Mailchimp | Lemon Squeezy |
|---|---|---|
| Drag-and-drop email builder | Yes | - |
| Marketing automation | Yes | - |
| Audience segmentation | Yes | - |
| Landing pages | Yes | - |
| Predictive analytics | Yes | - |
| Merchant of record handles tax | - | Yes |
| Subscriptions | - | Yes |
| License keys for software | - | Yes |
| Discount codes | - | Yes |
| Customer portal | - | Yes |
When to Choose Each
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Choose Lemon Squeezy if you need...
- +Handles international VAT and tax automatically
- +Great for indie devs
- +Good affiliate system
Related Comparisons
Frequently Asked Questions
Which is better, Mailchimp or Lemon Squeezy?
Lemon Squeezy scores higher in our review (4.5/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Mailchimp cheaper than Lemon Squeezy?
Pricing varies by plan. Mailchimp starts at $13/mo and Lemon Squeezy starts at Contact sales.
What is the difference between Mailchimp and Lemon Squeezy?
Mailchimp focuses on drag-and-drop email builder and marketing automation, while Lemon Squeezy emphasizes merchant of record handles tax and subscriptions. Mailchimp is best for Solopreneurss, Startupss, Marketerss, Freelancerss, while Lemon Squeezy suits Developerss, Solopreneurss, Startupss.