Mailchimp vs Help Scout
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Mailchimp | Help Scout |
|---|---|---|
| Free | Yes | No |
| Starter | $13/mo | $20/mo |
| Pro | $20/mo | $40/mo |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $20/mo).
Feature Matrix
| Feature | Mailchimp | Help Scout |
|---|---|---|
| Drag-and-drop email builder | Yes | - |
| Marketing automation | Yes | - |
| Audience segmentation | Yes | - |
| Landing pages | Yes | - |
| Predictive analytics | Yes | - |
| Shared inbox | - | Yes |
| Docs knowledge base | - | Yes |
| Live chat Beacon | - | Yes |
| Customer data sidebar | - | Yes |
| Workflows automation | - | Yes |
When to Choose Each
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Choose Help Scout if you need...
- +Feels like email familiar UX
- +Good per-seat value
- +Strong customer focus
Related Comparisons
Frequently Asked Questions
Which is better, Mailchimp or Help Scout?
Help Scout scores higher in our review (4.4/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Mailchimp cheaper than Help Scout?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between Mailchimp and Help Scout?
Mailchimp focuses on drag-and-drop email builder and marketing automation, while Help Scout emphasizes shared inbox and docs knowledge base. Mailchimp is best for Solopreneurss, Startupss, Marketerss, Freelancerss, while Help Scout suits Startupss, Solopreneurss, Agenciess.