Mailchimp vs Figma

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.

Mailchimp

All-in-one email marketing and marketing automation platform

4.2 / 5From $13/mo
Figma

Professional collaborative UI/UX design and prototyping tool

4.8 / 5From $15/mo

Pricing Comparison

PlanMailchimpFigma
FreeYesYes
Starter$13/mo$15/mo
Pro$20/mo-
EnterpriseCustomCustom

Mailchimp is cheaper at the Starter tier ($13/mo vs $15/mo).

Feature Matrix

FeatureMailchimpFigma
Drag-and-drop email builderYes-
Marketing automationYes-
Audience segmentationYes-
Landing pagesYes-
Predictive analyticsYes-
Vector design tools-Yes
Interactive prototyping-Yes
Design systems-Yes
Dev Mode for handoff-Yes
FigJam whiteboard-Yes

When to Choose Each

Choose Mailchimp if you need...

  • +Industry standard
  • +Easy to use
  • +Strong template library
SolopreneursStartupsMarketersFreelancers

Choose Figma if you need...

  • +Industry standard for UI design
  • +Real-time collaboration
  • +Excellent developer handoff
DesignersDevelopersStartupsAgencies

Related Comparisons

Frequently Asked Questions

Which is better, Mailchimp or Figma?

Figma scores higher in our review (4.8/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.

Is Mailchimp cheaper than Figma?

Yes, Mailchimp is cheaper at the Starter tier ($13/mo).

What is the difference between Mailchimp and Figma?

Mailchimp focuses on drag-and-drop email builder and marketing automation, while Figma emphasizes vector design tools and interactive prototyping. Mailchimp is best for Solopreneurss, Startupss, Marketerss, Freelancerss, while Figma suits Designerss, Developerss, Startupss, Agenciess.

Explore more Email Marketing tools